Are you looking to increase your sales in the New Year? That’s a given. But you may not want to spend more marketing dollars than necessary to do that. Oftentimes I hear of designers that start new marketing strategies because they aren’t making enough with the strategies they’ve tried. However, that may not be necessary…
Let’s look at some ways you can boost your sales without increasing your marketing expenses.
• Upsells/Cross-Sells – Using upsells and cross-sells in your interior design business can bring in alot more income. When someone buys something, offer a related product or even more bells and whistles to the one they are purchasing. For example offer contrasting banding or trim on draperies. Ask if they’d like to use goose down in their pillows instead of polyester. Many times your clients will take you up on your upsell offer, and you’ve just increased the amount of your sale!
• Joint Ventures – Find some joint venture partners that will promote your product to their subscribers for either a share in the revenue earned, or for a reciprocal promotion of their product to your email list. Examples might be flooring contractors, kitchen designers, window treatment specialists, etc.
• Start an Affiliate Program – Recruit your own sales force in the form of affiliates. Set up an affiliate program where people who sign up will receive commissions on any sales of your products they promote. You definitely have the potential to make a huge increase in sales when you’re not doing all the work alone.
• Keep in Contact with Previous Customers – People who are already customers are much more likely to buy from you again. Keep in touch and let them know when your favorite manufacturers come out with new products that relate to their previous purchases. A great way to do this is with an ezine newsletter filled with photos!
If you notice, none of the above strategies cost you any additional money, except for maybe the basic cost of setting up an affiliate program. If you’d like help with setting one up or getting your ezine newsletter going, contact us at Barbara@HighDollarDesigner.com.
Here’s to more sales!
Thanks for the great reminders of practices that we should always have in place.
Barbara,
Thank you for all your sound advice. I am a faux finish/specialty painting artist and work w/many interior designers. The marketing tips you give do work.
Sincerely, Susan Greene/Paint Imagery
Hi Susan!
You are very welcome! I’m glad you found the marketing tips useful and effective! If you’d like to share your success stories, please feel free to drop us an email or leave a message here. We’d love to hear more…
Warmly,
Barbara Deckmeyer
Visit http://www.HighDollarDesigner.com for FREE Marketing Tools!
Thank you for these tips. I am a colour consultant and artist and am looking to work with designers to offer custom made art to coordinate with colour schemes and interiors. just set up a Facebook business page Bettina Deda colour design and appreciate every visit and “like” of it.
This is a great piece! Thank you so much for sharing. This is something similar we have been trying to instill on some of our clients. A trusted work room and window treatment specialist who can aid in the upsell aspect of the job is paramount. We work with our designers to help increase the value of the job by providing the benefits of motorization and automation as well as recommending higher quality goods for longer sustainability. Again, great post!
Hi Anthony! Thank you! I’m so glad to hear you liked the post. Conveying your value is a 24/7 job for every Interior Designer, window treatment specialist, muralist, workroom, etc. Your value proposition needs to be all over your marketing, and repeated often.
Warmly,
Barbara Deckmeyer
Visit http://www.HighDollarDesigner.com for FREE Marketing Tools!