Blog

Move Over ‘McMansions’…

Move Over ‘McMansions’… Recently I read this excerpt posted by Steve Bursten and wanted to share it with you. Exciting! EXCERPT: Lawrence Yun, chief economist for the National Association of Realtors, observes that “affluent buyers seem to be lured to established suburban communities that are near job centers and have good schools. They are showing less interest...
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IWCE, Builders Show and KBIS

IWCE, Builders Show and KBIS Hi there! I just returned from the IWCE show in Las Vegas, where we were joined to KBIS and the BIA shows. What a fantastic week it was! Here are my highlights from the show: 1. Tuesday I toured IWCE the first day as the showroom floor was abuzz with all kinds of new products and vendors. There was no shortage of fun and innovation! The biggest...
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How Best to Use Pre-Written Interior Design Articles

How Best to Use Pre-Written Interior Design Articles I received this question today and thought I’d answer it here for you… “I am concerned that if I buy your newsletters and other people in my area have done so also that my clients may get this newsletter from me and others and that is tacky.” Did you know that many savvy Interior Designers use pre-written content to boost...
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How ‘Different’ Are You on LinkedIn?

How ‘Different’ Are You on LinkedIn? As a business owner there’s nothing more important than setting yourself apart from everyone else so you can get the attention of and draw in more customers. After all, why would someone choose to work with you if they can’t tell you apart from anyone else… bland and blending in? So, I ask you… how different are you from...
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Outsourcing for Interior Designers

Outsourcing for Interior Designers “Outsourcing” is one of those popular buzz words that you hear everywhere lately. On the news you hear about big corporations “outsourcing” manufacturing jobs overseas. Internet marketing gurus talk about “outsourcing” as a way to make money and to grow a business. But do you understand what the word “outsourcing” really and truly means?...
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What Do Your Pictures Say (in 1000 words or less)?

What Do Your Pictures Say (in 1000 words or less)? As I’m redoing one of my own websites, I’m reminded of the importance of high quality pictures. One of the things I talk about over and over again with my web design clients is the importance of high quality photography. That makes such a huge difference when it comes to the overall impression and the message you send to your potential clients....
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You Are A Visionary!

You Are A Visionary! A couple months ago I attended a presentation given by Steve Noble at Kenneth McDonald Designs, a fantastic showroom in a nearby design center. I took fervent notes and even ran out of ink in my pen. The presentation was fantastic with a clear and engaging message for interior designers. If you ever have the opportunity to hear him speak, be sure...
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Want to Make a Big Splash for Little Cash?

Want to Make a Big Splash for Little Cash? Are your promotional materials and website qualifying, or disqualifying you for the kind of clients and projects you seek? That’s a vital question at a time when marketing has taken on a new importance for design professionals. Never has it been easier to buy elsewhere the interior design services and products you sell. Prospects have more...
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New Tool Helps Designers Make a Big Splash for Little Cash

New Tool Helps Designers Make a Big Splash for Little Cash You could spend lots of time and money promoting your interior design credentials. But why? Why not acquire a collection of all the forms you’ll need to sell yourself economically, in half the time. My colleague Fred Berns, one of the interior design industry’s foremost sales and marketing coaches, has developed that collection. It’s called the...
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New Tool Helps Designers Make a Big Splash for Little Cash

New Tool Helps Designers Make a Big Splash for Little Cash You could spend lots of time and money promoting your interior design credentials. But why? Why not acquire a collection of all the forms you’ll need to sell yourself economically, in half the time. My colleague Fred Berns, one of the interior design industry’s foremost sales and marketing coaches, has developed that collection. It’s called the...
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Interior Design Business Bio: Is Yours a Boost or a Bust?

Interior Design Business Bio: Is Yours a Boost or a Bust? This guest post is by Fred Berns of InteriorDesignBusiness.net The people who need to know you, don’t. Your prospects don’t. Your website visitors don’t. Even your clients don’t. That’s because, if you’re like most interior design professionals, your promotional bio is a bust. Chances are your printed bio sheet and your website “About Us” section...
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Before I Go: Do Social Networking Your Way

Before I Go: Do Social Networking Your Way Over the last 10 posts, I’ve shared a lot of suggestions for your approach to social networking. I hope that some of have been useful to you and I even hope that you’ve decided to completely disregard some of them. If there’s one key takeaway I’d like people to get from all this rambling on it’s this… As a business using social networking, you...
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Don't Be Shy

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