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Before I Go: Do Social Networking Your Way

Before I Go: Do Social Networking Your Way Over the last 10 posts, I’ve shared a lot of suggestions for your approach to social networking. I hope that some of have been useful to you and I even hope that you’ve decided to completely disregard some of them. If there’s one key takeaway I’d like people to get from all this rambling on it’s this… As a business using social networking, you...
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Four Unexpected Benefits of Social Networking

Four Unexpected Benefits of Social Networking We started out this blog series talking about how it’s a truly social web out there. No one can argue that. People are flocking to Facebook (a billion active monthly users) and are spending a large portion of their Internet time on social networks. Because of this, the experts tell us, as business owners, we also need to be on social networks. It...
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Remember Your Business to Business Social Connections and You’ll Go Far

Remember Your Business to Business Social Connections and You’ll Go Far While many businesses work with social media to grow their target market audience, there is so much opportunity to meet with and connect with other business owners. You can share advice, find service providers, promote one another’s content, connect each other to resources and other people. In short, if you’ve got friends…you’ll go far. Always...
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What to Share: Your Roadmap to Social Networking

What to Share: Your Roadmap to Social Networking Over the past couple of posts, we’ve been working on helping you understand your target audience and find your unique positioning when it comes to social media. These are crucial first steps to becoming a social media success and once you have those items a bit clearer in your mind, you’re ready to start experimenting with how you’ll participate...
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Know Your Uniqueness and Score Big on Social Media

Know Your Uniqueness and Score Big on Social Media Now that you know your target market a whole lot better after our last post, it’s time to look at what you bring to the table. Social media marketing requires unique positioning just like the rest of your marketing. In fact, it might be even more crucial in social media because you’re competing with hundreds or even thousands of other voices...
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When You Know Your Target, Social Networking Gets Way Easier

When You Know Your Target, Social Networking Gets Way Easier If you’ve been operating your website and business for a while, you probably have a good idea who your target market is. But your social media audience could be considerably different. Plus, each network is unique, so how you approach each one might be quite different. It’s important to take the time to explore your target market because the more...
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Growing Your Highly Targeted Social Media Following

Growing Your Highly Targeted Social Media Following We’ve all seen pages on Facebook with thousands…even millions of followers. We’ve seen the same with Twitter and other social networks. It may seem a little overwhelming if you’re starting with a small following and it may feel like you’re just not going to get anywhere if you don’t have a huge following. But the truth is, a targeted following is...
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Getting Lost on Social Media: Managing Your Social Networking Time Effectively

Getting Lost on Social Media: Managing Your Social Networking Time Effectively Social media is one of the most important business communication developments in a long time, but it’s also one of the biggest sources of distraction and is often a time suck for otherwise productive business owners. Learning to manage your own social networking time will help you leverage all those great benefits and help you get rid of those...
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What is Right for Your Business? A Closer Look at the Big 5 Social Networks

What is Right for Your Business? A Closer Look at the Big 5 Social Networks If you’ve ever looked at Wikipedia’s “list of major active social networking sites”, you’d see they list over 200. That’s a lot of social networks to potentially get involved in, but of course, you can’t be in al those places. Nor, do you need to be. You may find that some of those networks fit perfectly in with what you’re doing, but for the...
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Meet Our Guest: Social Media Strategist and Realist, Greg Watson

Meet Our Guest: Social Media Strategist and Realist, Greg Watson If there’s one thing that has stood out in the world of business in the past few years, it’s been the focus on social media. There’s no doubt that social media has an impact on the lives of many and has become the way many people receive and send information online. In this day and age, it just doesn’t make sense for any business to ignore social...
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Don't Be Shy

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