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Before I Go: Do Social Networking Your Way

Over the last 10 posts, I’ve shared a lot of suggestions for your approach to social networking. I hope that some of have been useful to you and I even hope that you’ve decided to completely disregard some of them. If there’s one key takeaway I’d like people to get...

Four Unexpected Benefits of Social Networking

We started out this blog series talking about how it’s a truly social web out there. No one can argue that. People are flocking to Facebook (a billion active monthly users) and are spending a large portion of their Internet time on social networks. Because of this,...

What to Share: Your Roadmap to Social Networking

Over the past couple of posts, we’ve been working on helping you understand your target audience and find your unique positioning when it comes to social media. These are crucial first steps to becoming a social media success and once you have those items a bit...

Know Your Uniqueness and Score Big on Social Media

Now that you know your target market a whole lot better after our last post, it’s time to look at what you bring to the table. Social media marketing requires unique positioning just like the rest of your marketing. In fact, it might be even more crucial in social...

When You Know Your Target, Social Networking Gets Way Easier

If you’ve been operating your website and business for a while, you probably have a good idea who your target market is. But your social media audience could be considerably different. Plus, each network is unique, so how you approach each one might be quite...

Growing Your Highly Targeted Social Media Following

We’ve all seen pages on Facebook with thousands…even millions of followers. We’ve seen the same with Twitter and other social networks. It may seem a little overwhelming if you’re starting with a small following and it may feel like you’re just not going to get...

Meet Our Guest: Social Media Strategist and Realist, Greg Watson

If there’s one thing that has stood out in the world of business in the past few years, it’s been the focus on social media. There’s no doubt that social media has an impact on the lives of many and has become the way many people receive and send information online....

Don't Be Shy

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