Blog
Before I Go: Do Social Networking Your Way
Over the last 10 posts, I’ve shared a lot of suggestions for your approach to social networking. I hope that some of have been useful to you and I even hope that you’ve decided to completely disregard some of them. If there’s one key takeaway I’d like people to get...
Four Unexpected Benefits of Social Networking
We started out this blog series talking about how it’s a truly social web out there. No one can argue that. People are flocking to Facebook (a billion active monthly users) and are spending a large portion of their Internet time on social networks. Because of this,...
Three Productivity Boosting Approaches and Tools to Streamline Your Social Networking
Earlier in this blog post series, we talked about how each social network is just a little bit different and our approach to each one should be carefully crafted. At the time, I cautioned against simply using social media integration tools to broadcast the same thing...
Remember Your Business to Business Social Connections and You’ll Go Far
While many businesses work with social media to grow their target market audience, there is so much opportunity to meet with and connect with other business owners. You can share advice, find service providers, promote one another’s content, connect each other to...
What to Share: Your Roadmap to Social Networking
Over the past couple of posts, we’ve been working on helping you understand your target audience and find your unique positioning when it comes to social media. These are crucial first steps to becoming a social media success and once you have those items a bit...
Know Your Uniqueness and Score Big on Social Media
Now that you know your target market a whole lot better after our last post, it’s time to look at what you bring to the table. Social media marketing requires unique positioning just like the rest of your marketing. In fact, it might be even more crucial in social...
When You Know Your Target, Social Networking Gets Way Easier
If you’ve been operating your website and business for a while, you probably have a good idea who your target market is. But your social media audience could be considerably different. Plus, each network is unique, so how you approach each one might be quite...
Growing Your Highly Targeted Social Media Following
We’ve all seen pages on Facebook with thousands…even millions of followers. We’ve seen the same with Twitter and other social networks. It may seem a little overwhelming if you’re starting with a small following and it may feel like you’re just not going to get...
Getting Lost on Social Media: Managing Your Social Networking Time Effectively
Social media is one of the most important business communication developments in a long time, but it’s also one of the biggest sources of distraction and is often a time suck for otherwise productive business owners. Learning to manage your own social networking time...
What is Right for Your Business? A Closer Look at the Big 5 Social Networks
If you’ve ever looked at Wikipedia’s “list of major active social networking sites”, you’d see they list over 200. That’s a lot of social networks to potentially get involved in, but of course, you can’t be in al those places. Nor, do you need to be. You may find that...
Meet Our Guest: Social Media Strategist and Realist, Greg Watson
If there’s one thing that has stood out in the world of business in the past few years, it’s been the focus on social media. There’s no doubt that social media has an impact on the lives of many and has become the way many people receive and send information online....
The Profitable Blogging Formula = Great Content + Smart Marketing + Monetization Plan
I’ve really enjoyed my time here, but it’s coming to the end. I hope with this series of posts, I’ve provided you with some new ideas and perspectives for profitable blogging. When you think about all we’ve talked about it over the past 10 posts, it really comes down...