Ok so you’ve been resisting, dragging your feet, making excuses and digging in your heels because you just do NOT want to add another item to your ‘to-do’ list or ‘to-learn’ list, or maybe you’ve made your best efforts at ‘doing your own’ social media for your interior design business and nothing has come of it.
When I hear interior designers say that they’ve tried to do their own social media marketing and it just doesn’t work… I liken it to hearing them say “I reupholstered my client’s couch myself and it just didn’t come out very good. So I don’t think offering upholstery is a good idea. It just doesn’t look good.” Yikes!
As a business owner there just aren’t enough hours in the day to check out every brand spanking new idea, phenomenon, and shiny new marketing technique that comes around the pike. However, the fact of the matter is… in today’s business arena, it’s simply impossible for one person to carry out all the tasks that are required to stay in business today. So it may be time to face up to the fact that social media marketing is here to stay, and outsourcing it is the way to go.
So what’s the big deal? I’m guessing you already ‘outsource’ in your interior design business. For instance… do you do your own bookkeeping? Do you lay the carpet for your clients? What about installing the cabinets? When you think of ‘outsourcing’… instead why not think of it as subcontracting? I mean really… you hire someone already to help you with the things you don’t or can’t do now… why not do that with your social media marketing? Especially if it will bring in new business?!
Do you remember that Kevin Costner baseball movie “Field of Dreams”? It coined the popular phrase… “Build It and They Will Come” Well, that’s the mindset many designers have today when it comes to marketing their interior design business. It’s important to realize that is a Hollywood fantasy. However, that fantasy could easily be adjusted to one that is more relevant for business today… “Build your social media presence and they will come… in droves!” Now, it may not be next week, but come they will, provided you get out there and make your presence known.
The days of static web sites are over. Therefore, unless you build an effective and consistent Social Media marketing strategy that engages with your clients and keeps your website continually updated… unfortunately, you will be left behind. This is where outsourcing (or subcontracting) your social media marketing can not only get you started but can also take over the ongoing monthly requirements, leaving you free to do what you are best at… Interior Design!
Some say it takes a leap of faith to put someone else in charge, but since you don’t have the time or expertise to do it yourself, there really isn’t much of a leap, now is there?
So what can Social Media really do for your Interior Design business? Social media ensures that you are visible to clients and prospects. It gives you a chance to prove you know your stuff, you know what you’re talking about and it builds trust. And in today’s realm, oftentimes you’ll need a boat load of trust to get someone to purchase your interior design services!
So, if you’re unable to do it yourself then you must get someone else to do it for you. Setting up your social media marketing strategy and its’ implementation will shine the spotlight on you, increase your reach, and build trust and credibility. It also shows your prospective clients that you not only mean business but that you are more than qualified to complete their projects… beautifully!
If you’d like more information on how you can use Social Media to grow your interior design business, take a look at our “Done-for-You Social Media Marketing for Interior Designers”.