When you think of ‘Seasonal Marketing’, if you’re anything like me, the first thing that comes to mind is Christmas and Thanksgiving, Black Friday, Cyber Monday, blah blah blah.
For years and years, ever since I can remember… retailers would roll out their Christmas decorations, play holiday themed TV commercials, play Christmas music, and offer deep discounts just to get you in the door. And… well, guess what… it worked! (As you probably well know… especially if you’ve ever tried to find a parking space at the mall on a Saturday in December!) But there are more buying ‘seasons’ than just Christmas! (Fruitcake Toss Day, Bubble Bath Day, National Nothing Day to name just a few.)
This is one major area where many interior designers lag waaay behind other smart business owners. Typically, when we think of seasonal marketing we think of those increasingly annoying television commercials that begin shortly after Halloween and entice our children to beg for every expensive gadget on the market this Christmas. But there’s MUCH more to seasonal marketing than Christmas carols and Santa Clause.
A whole lot more!
And if you’re not taking advantage of seasonal marketing opportunities in your interior design business, you’re leaving a lot of money on the table. For example,
- Do you promote window treatment services in the Spring, when people are eager to open their doors and windows to let the warm sun and breezes in after a long dreary winter? You should be!
- Do you advertise great deals on kid’s furniture in time for back-to-school? Why not?!
- What about outdoor furnishings, indoor outdoor upholstery and draperies in June when everyone’s thoughts are about getting outdoors and enjoying the Summer?
These are the kinds of opportunities so many interior designers miss, and they can make a huge impact on the bottom line.
Start looking at the way you buy, and put together your own seasonal marketing plan. And be sure to keep your eyes open for the hidden season-oriented opportunities all around you (especially obscure holidays like ‘Fruitcake Toss Day’) for marketing your interior design business!
If you’d like more information, take a look at ‘Seasonal Marketing for Interior Designers’. It covers everything from finding your best seasons to developing a seasonal marketing calendar unique to you and your interior design business and so much more. Don’t miss out on any more sales opportunities! Start using Seasonal Marketing strategies in your interior design business today!