Have fun with this!
Nothing is more fun and festive than a contest. And, what a great way to help your site visitors and customers take action! Think about it… everyone likes the idea of winning something. But how in the world, as an interior designer, could you pull that off? Would you have to give something big away to each and every person? Read below for ideas on hosting an action-packed seasonal marketing contest.
1. The absolute best way to insure that your site visitors take action and take part in the contest is to carefully plan them so that everyone wins something. For example, all participants get a percentage off, or all participants get a free report or informational product, but the big winner gets the ‘big’ prize.
By giving every participant a ‘prize’, you’ll increase the amount of people who participate because they feel like they are getting something just for playing the game. At the same time you’ll want to focus the contest itself on a specific product or service.
For example… You could have an ‘ugliest chair’ contest, or ‘worst bedroom’ or ‘most inspiring remodel’, ‘quirkiest accessory’, etc. The idea is to get your participants to take a photo and send it to you. Then you can select the worst (or best) one. You can then offer free tips on each photo.
2. Use all the social media you have at your fingertips, to help with the contest. You can specifically have a twitter contest by creating a hashtag that the contest participants must use so that you can track the participants. Ask your followers to re-tweet various contest announcements. This in turn will create a buzz about your contest and therefore the seasonal product you’re promoting.
3. Your prizes should be either your own products and services, or you can include a related prize depending upon your niche. For example, if your niche happens to be custom kitchens or cabinetry, a set of beautiful 3d drawings worth thousands of dollars would be something that could generate a lot of buzz (not to mention getting your foot in the door with a serious potential client).
One strategy is to offer a ‘hot’ or popular prize such as a new iPad. However, be careful with this type of prize. You’re likely to get a lot of participants who are merely hoping to win the iPad. On the other hand, what I recommend is for your prize to be in harmony with your target market so that anyone who participates in your contest becomes a repeat buyer of your other products and services, not a onetime thing just to win the prize.
You have so many fun creative opportunities for hosting a seasonal contest for your interior design business. If you decide to try this fun, marketing technique you just might be surprised at the benefits you reap! Seasonal Marketing Contests get attention, they’re successful and they work!
For more information on Seasonal Sales and Marketing and fun marketing tips, get our FREE Report… ‘7 Benefits of Seasonal Marketing for Interior Designers’. Promote your interior design business’ through all four seasons and discover how to take part in the frenzy of holiday spending!