Now that the holidays are in full swing, like you, I’ve been out shopping, running errands and doing a lot more this time of year. It’s been fun. Over the weekend, I noticed that Christmas really seems to be ‘in the air’.. everyone bustling about, spending, buying, being out and about.
But you know what I’ve really noticed? My spending and how EASY it is to ‘buy’ things right now. It’s as if my own inner ‘resistance filters’ have been shut off. And although I’ve noticed ‘buying seasons’ before, I’m REALLY noticing it this year. Why? Well, you know I have an ebook on ‘Seasonal Marketing’ right? I have to tell you, OMGoodness… it REALLY, REALLY works!
I’ve bought things –
a) I don’t need
b) always wanted
c) never knew I wanted
d) never wanted before
What about you? Have you bought items you wouldn’t normally buy? I’m guessing the answer to that question is yes! Next time you are out and about… take some time to notice your own buying habits, especially right now, as we are in the ‘thick of things’ during the Christmas season. Think about how easy it is to part with your money. AND the expectation that you’ll do so.
Then start thinking about how you too can use the same smart marketing strategies being used on you (that are working!) and turn them around and use them for your own business! Very smart!
PS: I just purchased a large expense item that I’ve been eyeing and drooling over for quite some time. It wasn’t on sale. There were no specials or promotions. But I saw it and right then and there, I made the decision to buy it. It’s definitely a luxury item for me! Talk about ‘Seasonal Marketing’ in action! It’s hard to resist! (So why not use the same strategy for your own benefit? Irresistible marketing!) Cheers!