Every interior design business needs something that will set you apart and differentiate you from your competitors. 

That is where a USP comes in.

A USP refers to a unique selling point and every business needs one! Otherwise, you will be lost in the crowd of similar businesses.  Think about what your business offers that others don’t.  That will be your USP.

If you’re stuck on what your unique selling point can be, consider the following:

•    Excellent Customer Service – There may be many interior design businesses offering what you do, but what is their customer service like?  You can stand out by offering service that goes above and beyond the normal expectations.

•    Do you offer a product that your competitors do not?  Or do you offer a product in a version that others don’t?  For example, if you are selling an ebook on Internet marketing, can you offer it as a video course instead?  Or a home study course that is delivered right to someone’s door?  Be creative here and check out what your competition is offering; offer yours in a different format.

•    Do you offer coaching/consulting along with your products?  

Those are just a few examples to help you get thinking.  Let’s go through a short process to help you create your USP.

Know Your Market
What is it that your market needs or wants?  Do they need their merchandise fast?  Are they a busy bunch who needs their product on audio so they can listen to it in the car?  Get to know them and find out their needs.  Then offer it to them and make it your unique selling point.

Study your competition.  Know what they have and how they offer it.  Find a hole in what they have – something that is lacking and then offer it to your market. You will already be way ahead of the game because a lot of folks just start into business without ever checking out their competition.

A USP is no good if you don’t follow through on what you have said.  Make sure you deliver what you stated you would.  Don’t say you can get their product there in one day if you can’t.

Create your USP, make it known and deliver on it!

Staying in touch with your clients to build relationships is absolutely vital today. Do you send out a monthly or weekly email newsletter? If not, you should be! Email newsletters can go a long way to keeping in front of clients on a regular basis. Do you need help coming up with great content and articles? Check out our Ezine Article Packages for Interior Designers and start getting more clients knocking on your door!


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