When you share personal and touching moments with your clients, during the holidays or any time of year, it helps connect you and your clients in a way that would not normally happen. There is however, a fine line between sharing too much personal information and completely ignoring the traditional holidays that most of your clients probably celebrate.
Of course, you will need to know who your visitors are, who your target market is, and what’s important to them before you can know for sure which holidays are important to them. Once you get a handle on this information you can then start making certain assumptions which allow you to spread the spirit of the seasons that are important to your target market.
Get personal – You can share with your customers in the form of a post, or a video, what their business means to you during this special time of year. You can talk about where you were before you started your business and where you are today and how it makes this holiday or special day even better.
Create appropriate content – If you want to spread the spirit of any season with your clients you’ll want to focus your content on the specific season’s celebrations. Include the important keywords such as “Christmas gifts”, “Hanukkah gifts”, or “gifts for mom”, or “gifts for dad”, or even “tax saving specials”. Any season can have something special about it that is worth spreading. Your content should reflect whatever it is you’re promoting.
Help your visitors help others – You can tie in your promotions with helping others. You can create a special campaign just to collect funds for a specific charity. Say you want to collect money for the Salvation Army’s Thanksgiving meal program, you can make sure to start your promotions and specials early so that the charity will get the money soon enough to pay for their needs. Show how much is being collected as you collect the funds and make sales, this will create a pull to your clients to join in with everyone else, thus spreading the spirit of the season.
Play a game – If you really want to spread the spirit of the season and have some fun in the process without getting too off message you can create a scavenger hunt which encourages your site visitors to find surprises hidden within your posts, ending with them winning something valuable. This will encourage participation on your blogs and message boards and be a lot of fun.
Have a contest – Ask your clients to submit a post, or video of how your products or services benefits them in the form of a holiday commercial. Have your customers can vote on the best entry. Have a special prize for the winner and a discount for the participants both submitters and voters.
Decorate your website – Change up your blog ala Google to reflect a specific holiday or cause. You can even have a contest letting the winner’s design be featured for a specific period of time. This is fun to do and does not change the focus of your site at all. It can be very subtle and non intrusive but fun and a reminder of the season you want to recognize.
Connecting with your clients on a fun and personal level can help create a sense of trust between you and your customers thus increasing repeat sales because people like to buy from the people they know and trust.
Take a few minutes to uncover the ‘hidden seasons’ in your interior design business. Then get started with seasonal marketing and reap the benefits for your interior design business. For more information check out “Seasonal Marketing for Interior Designers“.