Relationships = Communication
Communicating with clients is an art in and of itself, in my book. Demonstrating genuine empathy and listening for their true wants and needs is a vital skill for any interior designer and for building a solid relationship with clients. And how to do that? I’ve listed a just a few of the ways you can strengthen your client relationships below –
1. Show appreciation – Everyone likes to be appreciated. Showing appreciation to your clients creates a bond like super glue, when they feel that you really care about their feelings as well as their needs. You can let them know you appreciate them through your words and actions. Hearing it from you over and over again is important and helps them believe it. Another way to show your appreciation is by offering a customer appreciation promotion. They’ll love having exclusive offers and will feel special.
2. Show concern – When clients feel that you aren’t too concerned about their problems or issues, they’ll look for someone else who is.
Be careful not to minimize any issue a client presents. Show concern for each situation and you’ll build a good, solid relationship with them. Continue to keep your sole focus on meeting their needs and gaining their they’re satisfied.
3. Show humility – Businesses make mistakes. Interior designers make mistakes. When that happens, admit to it, fix it and compensate your customers for their inconvenience. Clients respond warmly to humbleness and are repulsed by those who refuse to budge or admit any wrong. At times, the clients are in error. While this may be the case, you may have to humbly apologize for their inconvenience and then direct them to the page (or place in your contract) where you state your policy or where specific details are shown regarding your products or services. Again, keeping a humble spirit and not a haughty spirit can help your customers respond better while dealing with such situations that arise.
4. Show respect – Avoid thinking about your customers as just a “group” of people. Don’t let dollar signs be your focus by viewing your customers only as people who spend money with you. Keep a humble attitude toward your customers by realizing that your interior design business thrives because of them. Use their name frequently when you communicate. Care genuinely about your customers’ feelings and be courteous to them in all your business dealings.
By displaying real human emotions of concern and humility and by showing appreciation, and respect you’ll build a good, solid relationship with your customers. When you build a solid relationship, you’ll also build a solid foundation for the success of your interior design business.
Staying in touch with your clients to build relationships is absolutely vital today. Do you send out a monthly or weekly email newsletter? If not, you should be! Email newsletters can go a long way to keeping in front of clients on a regular basis. Do you need help coming up with great content and articles? Check out our Ezine Article Packages for Interior Designers and start getting more clients knocking on your door!