Unfortunately or fortunately… I’m here to tell you that you CAN judge a book by its cover (despite what our mother’s told us)!
Your website is the hub of your entire online presence and a vital representation of your company. It doesn’t matter if you are a brick and mortar or home based business. It used to be that you could tell if you wanted to do business with a company by checking their location, how clean it was, what it looked like, if the people were friendly, do they provide a great service, are their prices fair, etc. Nowadays, your prospects look to get those questions answered by checking your website first. So, yes, despite what our mothers said, people today do judge you by your covers. But I’m here to tell you, that it’s not a bad thing. It can be an excellent way to ‘get a leg up’ on the competition. This is where a good design comes in.
Let’s take a minute to imagine that you had a brick and mortar store, in the mall. Would you allow your salespeople to be dressed in shabby, casual or super outdated clothes when they are dealing with your customers? By making your staff dress professionally, you are telling your customers that you care about quality, appearances, professionalism, your credibility and much more. This simply shows that yes, first impressions matter.
Similarly, the same is true with your website. If your website is put together shabbily and looks like a 5 minute “quick fix”, you are literally shouting to your visitors that you are not professional and you do not care for quality.
Conversely, if you have a polished, well thought out, professional website, you are giving your visitors the perception that you have given meticulous attention to every detail and you care about your business and the impression you make on your potential customers. You are organized, focused, you really mean business and you will take excellent care of them!
As a matter of fact… absolutely everything and anything related to your company… needs to be well designed. From business cards to letterhead to promotional brochures, every little bit matters. This is because as you get out there and grow your business, these items become “the face” of your business. Once again, think of the “salesperson dressed shabbily” and you’ll get my point. Think of your website and business card as miniature salespeople sitting on the desk of your prospect… subtly selling and reminding them of you. Is your salesman dressed shabbily?
Have a great day!
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