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5 Great Reasons to Use Email Newsletters

5 Great Reasons to Use Email Newsletters Are you sending emails to your clients, friends and referral partners? If not, why not? There are so many fantastic reasons why I like (and recommend) using email newsletters to generate a windfall of new business… I’ve listed my top 5 favorites below – 1. Cost Effective – When sending email newsletters to clients the ratio of cost to...
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What Should You Do with a Shrinking Marketing Budget?

What Should You Do with a Shrinking Marketing Budget? Boost Profits With FREE Marketing Tools for Your Interior Design Business I used to cringe when I’d hear people insist that the best time to put your shrinking dollars into more marketing is when you’re down or slow. Well, if you have fewer customers and less money coming in, how do you put more money into marketing? It wasn’t...
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How To Create Email Newsletters that Attract Excellent Clients

How To Create Email Newsletters that Attract Excellent Clients Can Publishing an Ezine (Email Newsletter) Benefit Your Business? Let me see… hmmm… Yes! Sending an ezine on a regular basis, can substantially (yes I said substantially) increase the bottom line in your business. Newsletters are an accepted and well received marketing tool for busy business owners. I’m surprised more people don’t utilize this...
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Why I Quit Social Media 2 Years Ago

Why I Quit Social Media 2 Years Ago   And What Changed My Mind and Brought Me Back As you may or may not know… I gave up on social media marketing a couple years ago. I was quite active with it for several years and I even taught about it! But I found it was getting increasingly more and more difficult to keep up with it and still devote the time needed to run my offline...
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How to Close More Sales With Your Website

How to Close More Sales With Your Website Your website is basically your storefront, your business card and your most important marketing piece all rolled into one. How it affects your visitors and potential clients then is certainly very important to your success. When you provide a pleasant and compelling experience… potential clients will return over and over again. Let’s take a look...
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How to Use “Onboarding” to Generate New Clients

How to Use “Onboarding” to Generate New Clients Do you use an ‘onboarding’ process or system for generating new clients?  I saw the post below and really liked what Femke van Schoonhoven had to say. I’ll be adding my own commentary in the process and how you can apply it to your creative business. If you’re not familiar with ‘onboarding’ – the term is...
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Have You Ever Fired a “Predator” Prospect?

Have You Ever Fired a “Predator” Prospect? Have you ever had to ‘fire’ a client? You know the ones… they are demanding, demeaning, they don’t value you or your time, nor are they very pleasant to work with. Well… I had a situation like that, recently. My very first one as a matter of fact! I suspected early on in the process it was a mis-match, so I kept my...
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What’s in Your Welcome Packet?

What’s in Your Welcome Packet? Do You Use a Welcome Packet?  Recently I’ve been updating my Welcome Packet and was reminded of the amazing opportunity I’ve been passing by when I’ve allowed myself to be ‘too busy’ to send one. A Welcome Packet provides an excellent opportunity to remind your new clients about your services. It sets the tone for your...
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I was so shocked…

I was so shocked… I didn’t know what to say! Yesterday I received a phone call from a past client. His website, the one we built for him last summer, his gorgeous website (one of my ‘babies‘)… is gone forever. POOF! I was in shock.  It took a few minutes to sink in… He was upset and doing his best to ‘keep it together’. He...
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Do You Offer FREE Consultations?

Do You Offer FREE Consultations? Last week I received several inquiry phone calls and I just had to tell you about two of them. Caller #1 We’ll call her Charlene. Charlene just moved in to the neighborhood and called about getting an estimate for window treatments in her home. She’s in a luxurious neighborhood and her home’s value was probably over a million dollars. Charlene...
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How One Simple Upgrade Brought In Nearly $200,000 in Only 8 Months!

How One Simple Upgrade Brought In Nearly $200,000 in Only 8 Months! At the end of last year I decided my own interior design website needed an upgrade. It had been several years since I’d done so and it was long overdue. I came across some very powerful research. Apparently, after landing on your website, people decide within 3 seconds whether or not they want to do business with you. Like it or not, your...
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