Blog
Book Review : Get It Done
"The 21 Day Mind Hack System to Double Your Productivity and Finish what you Start” by Michael Mackintosh. With so many distractions vying for your attention, "Get It Done" is quick, refreshing, and easy to read. I thoroughly enjoyed each chapter and began...
5 Great Reasons to Use Email Newsletters
Are you sending emails to your clients, friends and referral partners? If not, why not? There are so many fantastic reasons why I like (and recommend) using email newsletters to generate a windfall of new business... I’ve listed my top 5 favorites below - 1. Cost...
What Should You Do with a Shrinking Marketing Budget?
Boost Profits With FREE Marketing Tools for Your Interior Design Business I used to cringe when I'd hear people insist that the best time to put your shrinking dollars into more marketing is when you're down or slow. Well, if you have fewer customers and less money...
How To Create Email Newsletters that Attract Excellent Clients
Can Publishing an Ezine (Email Newsletter) Benefit Your Business? Let me see… hmmm… Yes! Sending an ezine on a regular basis, can substantially (yes I said substantially) increase the bottom line in your business. Newsletters are an accepted and well received...
How to Write an Awesome ‘About’ Page and Why You Need To
One that people notice and remember and are inspired to CALL you! Whenever I'm working on a new website with a client, inevitably (never fails) when we get to the "About" page... the "DREADED About Page", my clients seem to get so stuck on what to say... about...
Why I Quit Social Media 2 Years Ago
And What Changed My Mind and Brought Me Back As you may or may not know… I gave up on social media marketing a couple years ago. I was quite active with it for several years and I even taught about it! But I found it was getting increasingly more and more...
How to Close More Sales With Your Website
Your website is basically your storefront, your business card and your most important marketing piece all rolled into one. How it affects your visitors and potential clients then is certainly very important to your success. When you provide a pleasant and compelling...
How to Use “Onboarding” to Generate New Clients
Do you use an 'onboarding' process or system for generating new clients? I saw the post below and really liked what Femke van Schoonhoven had to say. I'll be adding my own commentary in the process and how you can apply it to your creative business. If you're not...
Have You Ever Fired a “Predator” Prospect?
Have you ever had to 'fire' a client? You know the ones... they are demanding, demeaning, they don't value you or your time, nor are they very pleasant to work with. Well... I had a situation like that, recently. My very first one as a matter of fact! I suspected...
What’s in Your Welcome Packet?
Do You Use a Welcome Packet? Recently I’ve been updating my Welcome Packet and was reminded of the amazing opportunity I've been passing by when I've allowed myself to be 'too busy' to send one. A Welcome Packet provides an excellent opportunity to remind your new...
I was so shocked…
I didn't know what to say! Yesterday I received a phone call from a past client. His website, the one we built for him last summer, his gorgeous website (one of my 'babies')... is gone forever. POOF! I was in shock. It took a few minutes to sink in... He was upset...
Do You Offer FREE Consultations?
Last week I received several inquiry phone calls and I just had to tell you about two of them. Caller #1 We’ll call her Charlene. Charlene just moved in to the neighborhood and called about getting an estimate for window treatments in her home. She’s in a luxurious...