by Barbara | Blog, Interior Design Business
Do you use an ‘onboarding’ process or system for generating new clients? I saw the post below and really liked what Femke van Schoonhoven had to say. I’ll be adding my own commentary in the process and how you can apply it to your creative business....
by Barbara | Blog, Business of Design, Interior Design Business
Have you ever had to ‘fire’ a client? You know the ones… they are demanding, demeaning, they don’t value you or your time, nor are they very pleasant to work with. Well… I had a situation like that, recently. My very first one as a matter...
by Barbara | Blog, Interior Design Business, Interior Design Marketing, Website
At the end of last year I decided my own interior design website needed an upgrade. It had been several years since I’d done so and it was long overdue. I came across some very powerful research. Apparently, after landing on your website, people decide within 3...
by Barbara | Blog, Interior Design Business
“Outsourcing” is one of those popular buzz words that you hear everywhere lately. On the news you hear about big corporations “outsourcing” manufacturing jobs overseas. Internet marketing gurus talk about “outsourcing” as a way to make money and to grow a...
by Barbara | Blog, Interior Design Business
A couple months ago I attended a presentation given by Steve Noble at Kenneth McDonald Designs, a fantastic showroom in a nearby design center. I took fervent notes and even ran out of ink in my pen. The presentation was fantastic with a clear and engaging message for...
by Karen May Dy | Blog, Interior Design Blog, Interior Design Business, Interior Design Marketing
Are your promotional materials and website qualifying, or disqualifying you for the kind of clients and projects you seek? That’s a vital question at a time when marketing has taken on a new importance for design professionals. Never has it been easier to buy...