by Barbara | Blog, Business of Design, Interior Designer Tools, Marketing
I was thrilled last week when I was asked me to interview and share about the work that I do with interior designers and small business owners. I never thought I’d “do” radio, but the opportunity presented itself, so off I went! It was so enjoyable,...
by Barbara | Blog, Business of Design, Interior Designer Tools, Marketing
Three Simple Steps to Warm Up to a Cold Camera Lens Guest Author: Sandra Dee Robinson Do you find it easier to talk to people than relate to a camera? Many people are accustomed to seeing that immediate feedback or even a simple nod of understanding from a live...
by Barbara | Blog, Business of Design, Interior Designer Tools, Marketing
One of the best ways to promote your interior design business these days is by postcard marketing. Compared to other direct marketing techniques, you can actually reach more people and get your message across for a lesser cost. You can definitely get your interior...
by Barbara | Blog, Business of Design, Interior Designer Tools, Marketing
Managing customer service issues can be very time consuming, yet it is an extremely important part of running your interior design business. Without responding to your clients in a timely manner and meeting their needs, your interior design business will not thrive...
by Barbara | Blog, Business of Design, Interior Designer Tools, Marketing
Every interior design business needs something that will set you apart and differentiate you from your competitors. That is where a USP comes in. A USP refers to a unique selling point and every business needs one! Otherwise, you will be lost in the crowd of similar...
by Barbara | Blog, Business of Design, Interior Designer Tools, Marketing
It’s the only time during the year (in my humble opinion) when getting organized is fun! I am reminded again how important it is to get organized, stay focused, and most importantly… get productive this time of year. High productivity doesn’t have to...